Quick! Let's target the Chicos!

Adweek.com reports that new Latino-oriented Hip Hop magazines are springing up like STDs in order to capture this growing market. Among the rookies is the new Bridgez Magazine which aims to:

... focus on aspects of hip-hop that are of particular interest to Hispanics, such as fashion, urban music and graffiti.

We just hope Bridgez and all of the other companies jumping on the nuts of the Latino market don't just use us for getting rich without helping to improve our communities. We suggest they use their media power to shed light to issues that affect Latinos, give scholarships, cover independent artists and small businesses along with the majors. If not, we'll send a few cholos to their magazine's offices for some redecorating.
Along with Bridgez you got The Source Latino, Lokera Magazine, Boom Hispanic, Batanga, In the House Magazine, and Urban Latino battling for similar Urban-Latin audiences and advertisers. Whoever wins out, remember to keep it real if you cherish your furniture.